South Dakota Taxpayers Out a Half a Million for “I’m On Meth” Ad Campaign


Who were the ad wizards who came up with this one?

The taxpayers of South Dakota are out nearly $500,000 so their governor and others can mouth the tagline “I’m On Meth.”

This absolute necessity of government spending includes TV ads, posters, billboards and a website featuring the motto all at the low, low prices of just $449,000. The lucky recipients of this largess was the Broadhead Co., a marketing and ad agency in Minneapolis.

If you think a half a million is a drop in the bucket to fight the scourge of meth, let’s compare it to some actual figures from South Dakota.

Right now, the state pays $1 million for meth treatment services and another $730,000 for school-based meth prevention programming.

See if the taxpayers got their money’s worth in this devastating ad which should end the meth epidemic any day now:

Keep this boondoggle in mind the next time a politician tells you the government is the best way to solve any problem like health care or environmental concerns.