Land O’Lakes is a farmer- and retail-owned co-op that’s over 3,100 members strong. They get that farmers and ag retailers are the heart of creating a better world for all of us. This October, we’re celebrating National Farmer’s Day and National Cooperative Month.
This year they ran a PR campaign to recognize the incredible work farmers do every day.
- They created social media, TV and web ads that include new videos using the facts that speak for themselves and show why farmers are our heroes. You can watch the videos here.
- They went to a Big Ten football game (Nebraska at Purdue on Oct. 15) to share with America the story of why and how farmers are so incredible.
"We want to make sure that people understand the role that #farmers play in our food supply … fewer than 1% feed 100% of the population. It’s really incredible when you think about that."— Land O'Lakes, Inc. (@LandOLakesInc) October 20, 2022
–@landolakesinc CMO Heather Malenshek @harleygirl122 https://t.co/BViMGFUAtZ