Following a DEI dance with corporate death, and a threatened Bud Lite-like boycott, Tractor Supply has graciously announced it will go back to being boring.
Statement from Tractor Supply pic.twitter.com/ZMweR8JVuy
— Tractor Supply (@TractorSupply) June 27, 2024
• They will no longer sponsor pride festivals.
• They are ELIMINATING ALL DEI roles and retiring their DEI goals while maintaining a respectful environment.
• They will no longer submit data to the human rights campaign for a corporate equality index store.
• They will withdraw from carbon emission goals.
• They promise to continue to listen to their customers and Team Members.
• Refocus their Team Member Engagement Groups on mentoring, networking and supporting the business.
Could this be the reason?
It only took @TractorSupply losing $2 billion before they decided to stick to selling farm equipment rather than engaging in activism
— Riley Gaines (@Riley_Gaines_) June 27, 2024
I believe this is the strongest 'apology' statement we've seen from a corporation so far. Props to them for listening & responding to their base https://t.co/cnrhG4gotf
