10 most impressive reveals of CES 2025 so far

CES not only dictates the direction of consumer technology but also shapes consumer behavior, expectations, and the overall tech market landscape by highlighting what’s new, innovative, and potentially transformative.

The Consumer Electronics Show (CES) is an annual trade show held in Las Vegas, organized by the Consumer Technology Association (CTA). It is recognized as one of the world’s largest showcases for emerging technologies and innovations in consumer electronics. CES has a significant impact on consumers by:

  • Introducing New Technologies: CES serves as a platform where companies unveil new products and technologies, ranging from smart home devices to the latest in automotive tech, wearable technology, and more. This gives consumers a preview of what might soon be available in the market, influencing consumer expectations and desires for tech advancements.
  • Setting Industry Trends: Innovations displayed at CES often set trends for the entire year in consumer electronics. The show’s focus on areas like AI, robotics, and sustainability highlights what will likely become mainstream. This can guide consumer purchasing decisions as they anticipate products that align with these trends.
  • Enhancing Consumer Awareness: Through extensive media coverage, CES brings attention to new gadgets and technologies, creating buzz around brands and products. This heightened awareness can lead to increased consumer interest and demand for products showcased at the event.
  • Impact on Privacy and Security: While CES introduces consumers to exciting new technologies, it also raises concerns about privacy and security, especially with the growth in IoT devices and smart tech. Products demonstrated at CES might expose new risks, prompting consumers to be more cautious about data privacy and security in their choices of tech products.
  • Consumer Expectations and Experience: CES influences consumer expectations by showcasing the potential for ease of use and integration in technology. For instance, the focus on reducing customer effort through better user interfaces or more intuitive products can lead to higher standards in consumer experience.

    This years CES just opened. Here are: a 360° AI-powered body scanning health mirror; a robot vacuum with an arm, AI glasses, a personal supercomputer, a car that jumps over potholes, a pen with three cameras, and more!