You think that plastic cup is recycled? Think again.

When you put a recyclable plastic item into one of those blue bins you think it’s being salvaged, reused and that you’re doing your bit to “save the planet”.

Thing is – that’s not what happens. Not anymore. It was only possible for a tiny blip on our timescale because of a unique and specific confluence of events. It’s now most likely headed to a landfill.