Ouch! Go Woke – Lose your target audience at major event!

The 83rd annual Sturgis Motorcycle Rally is now underway. This massive event in Beef County annually attracts tens of thousands of bikers and other enthusiasts from all over the world who come together to show off their bikes and have a great time while honoring members of the U.S. military. Traditionally, the Budweiser tent/campus is packed out. This year, not so much. They even brought out the Clydesdales for the opening and Military Appreciation parades but no one is buying their suds.

Bet the Jack Daniels tent is doing a roaring trade!