People are cancelling Amazon Prime subscriptions after it makes major change to viewing experience

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Amazon sent an email to millions of Prime Video users last Wednesday to inform them that advertising will appear on the streaming platform starting next month unless they pay an additional subscription fee.

Amazon’s Prime Video will start including “limited advertisements” on its movies and TV shows beginning January 29.

It appears that the annual subscription with free Prime streaming access is not being honored – the Bezos-owned giant is arbitrarily introducing ads at the end of the month. People are ticked and have started to unsubscribe. The hook that Amazon has is free shipping on Prime account orders. This just looks like a way to make another $2.99 from members who prefer uninterrupted movies.

Having forced millions of Gen X and Z users to ditch cable, they are recreating it in a directly delivered form.