In an era where technology permeates every aspect of our lives, modern cars have evolved into more than just modes of transportation; they are data collection hubs. A recent video by Camus on X (formerly Twitter) sheds light on the extensive data tracking capabilities of new vehicles, particularly focusing on a Toyota 4Runner.
The video begins by questioning the privacy implications of new cars, noting that they are equipped with various tracking technologies. Camus, who recently purchased a Toyota 4Runner after driving a Honda Element for 18 years, discovered that her new vehicle collects a wide array of personal data. This includes location information, vehicle health data, and personal identifiers such as name, mailing address, email, and demographic information.
To address these concerns, the video demonstrates how to check and opt out of data collection. Camus downloads the manufacturer’s app and visits VehiclePrivacyReport.com, a resource that provides detailed insights into what data a car collects and with whom it is shared. Despite opting out, the video reveals that significant tracking and data sharing still occur. This data is not only used internally but is also shared with affiliates, sponsors, partners, advertisers, and service providers. Moreover, car companies may share this information with the government when legally obligated.
The video underscores a disturbing reality: even after opting out, the data collection infrastructure remains robust. Camus expresses shock at the extent of tracking, which includes biometrics, geo-location, driver’s license information, and financial data, all collected with or without explicit consent. The narrative extends beyond individual cars, warning that this is a widespread issue across the automotive industry.
Camus advises viewers to check their own car’s privacy settings and consider the implications of data sharing. The video concludes with a call to action, urging individuals to be vigilant about their privacy in an increasingly connected world.
This revelation aligns with broader concerns about vehicle data privacy. Web searches indicate that modern cars collect data for various purposes, including emergency services, mapping, and quality assurance, often sharing it with third parties. The Electronic Frontier Foundation (EFF) and other organizations highlight the challenges of opting out and the pervasive nature of data collection in connected vehicles.
As cars become smarter, the need for transparency and control over personal data becomes paramount. Camus’s video serves as a stark reminder that while technology enhances convenience, it also raises significant privacy concerns that consumers must navigate.
New cars are doing more than just watching you…. pic.twitter.com/w4IaMqXbtX
— Camus (@newstart_2024) June 27, 2025