The Mayor of London in the U.K. is pushing a ludicrous, virtue-signaling progressive campaign meant to convince British men to call out their friends for committing sexism or misogyny, particularly with the words they use.
It’s a continuation of a nanny-state PSA-type narrative that Mayor Sadiq Khan introduced in 2022 called “Have A Word.” But now, it’s morphed into a hashtag campaign, with Khan urging men to police their friends (mates) with an anti-sexism codeword: “maaate” based on the British habit of men calling each other mate in the same way that American men use the word “dude”.
Khan, who oversees a city plagued with knife crime, protestors, extreme traffic, poverty, homelessness, rape and racial tensions caused by unfettered immigration and an inability to police problem areas, said:
“Last year I urged men and boys to challenge sexist behaviour and misogynistic attitudes with my award-winning “Have A Word” campaign. Now, we’re giving them the word to say.
It is only by ensuring that women and girls are both protected and respected that we can continue to build a better, safer London for everyone.
How about more police, Sadiq? Enough virtue signaling – come on do something, Mate!
My new campaign recognises that male violence against women and girls often starts with words. I’m determined to ensure that men and boys feel empowered to call out their mates when their behaviour crosses the line. #Maaate #HaveAWord
— Mayor of London, Sadiq Khan (@MayorofLondon) July 21, 2023