Last night during the Super Bowl, this commercial was run by a Super PAC raising money for the Kennedy campaign. It is a retro re-make of a 1960s commercial for his uncle’s run at the White House which relies heavily on family name recognition. .
Genius Super Bowl ad from the Kennedy camp.— Dylan Allman (@DylanMAllman) February 12, 2024
The Boomer nostalgia bait was a smart move considering most of them don't even know he's running.
Plus, "retro" is in style & signals to a less divisive "golden age" of politics.
Do you think it was worth the $7 million price tag? pic.twitter.com/iCYUssEy8V
After the commercial aired, RFK took to X to say this.
I'm so sorry if the Super Bowl advertisement caused anyone in my family pain. The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign. FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God…— Robert F. Kennedy Jr (@RobertKennedyJr) February 12, 2024
It is true that Super PACs are not allowed to liaise with candidates they support, but Robert F. Kennedy is being disingenuous when he says that this is a surprise. He has had the video “pinned” to the top of his X feed.
The family were pissed
My cousin’s Super Bowl ad used our uncle’s faces- and my Mother’s. She would be appalled by his deadly health care views. Respect for science, vaccines, & health care equity were in her DNA. She strongly supported my health care work at @ONECampaign & @RED which he opposes.— Bobby Shriver (@bobbyshriver) February 12, 2024
We all know that in reality the Kennedy/Shriver family would whoop with joy at the prospect of another crack at the White House. They would race to join forces behind RFK if they thought he had a chance, and would their Democrat friends under the nearest bus. They believe that the natural order of life means a return to the Kennedy Camelot. But this time they just tried to look relevant – by whining.
If you’re wondering about the inspiration behind the Robert F. Kennedy Jr. Super Bowl ad: pic.twitter.com/QOyxA9qTDa— Dylan Allman (@DylanMAllman) February 12, 2024